US Android Tax Prep App Performance Q1 2024

In the first quarter of 2024, the tax preparation and planning category on Android has seen varying levels of user engagement. Here's a snapshot of how the top five applications performed, based on data from Sensor Tower.

TurboTax: File Your Tax Return saw a spike in downloads, starting at 45K in the first week of January and reaching a peak near 286K towards the end of the month. The downloads then gradually tapered off to about 80K by the end of March. Weekly active users showed a similar trend, soaring to 715K before settling around the 500K mark.

IRS2Go experienced a surge in downloads during February, with the highest at approximately 76K. However, downloads declined to 28K by late March. The app's weekly active users peaked at 786K and saw a gentle decrease to just under 600K by the quarter's end.

MyBlock maintained steady download numbers, with the highest at 61K in late January and a decrease to around 16K by March. Weekly active users peaked at 85K and showed a downward trend, finishing the quarter at around 52K.

H&R Block Tax Prep: File Taxes showed modest download numbers, peaking at 48K in January and dropping to nearly 10K by the end of March. Active users reached a high of nearly 27K, but by the quarter's close, the numbers had dipped to slightly over 10K.

Keeper had a quieter quarter, with downloads starting at nearly 6K and ending with no new downloads in the last week of March. The application did not report weekly active users data.

For more detailed insights and app performance analytics, Sensor Tower provides comprehensive data and trend analysis.